Greg Crabtree, entrepreneur and founder of Crabtree, Rowe, and Berger, PC, is dedicated to helping entrepreneurs fine tune the economic engine of their business for maximum, true profitability. In his book, Simple Numbers, Straight Talk, Big Profits, Crabtree explains how entrepreneurs can generate profit by first identifying the solutions to the four most common misconceptions—owner’s salary, profit targets, labor productivity, and business physics—then incorporating the learned tactics into their companies’ financial practices.
“Many business owners can’t comprehend that the only way you can grow a business without profits is to have a streamline of cash to fund it,” says Crabtree. “Since this is not the case with most entrepreneurs, it’s crucial to execute methods to initiate and strengthen business profit.”
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