In 1989, Jim “Murph” Murphy sat at the controls of an F-15 fighter jet and realized that the cultural discipline and strategic alignment needed to execute flawlessly in the unforgiving, rapidly changing world of military aviation was more than unique — it was awe-inspiring. The U.S. military’s ability to cultivate a singleness-of-mind around strategic action was so compelling to Murph that he strove to translate these time-tested, combat-proven processes into a simple, scalable, agile methodology. The result was Flawless ExecutionSM, a proprietary framework that enables organizations to effectively leverage team experience, lessons learned, and a structured planning process to achieve new levels of success.
In 1996, Murph started Afterburner, Inc. to share the message of Flawless Execution with organizations around the world. Today, nearly 20 years later, more than 1.7 million professionals have experienced the power of Flawless Execution.